1. If you follow someone, they become your Source 8) (you want their information and updates) 2. If someone follows you , they become your Fan $) (hey, someone thinks you are interesting!) 3. If you follow each other, you become Friends :D (you definitely have something in common!) On each profile or blog there is a star shaped button named Follow, click this to add an account to your contacts. All in the name of simplicity!